Tweet
Rubio's(R) Fresh Mexican Grill Introduces First Tacos Lower in Carbs
Thursday January 29, 1:56 pm ET
Lettuce Tacos - the Recipe Is Simple, the Flavor Is Huge, and the Carbs Are Low!
CARLSBAD, Calif., Jan. 29 /PRNewswire-FirstCall/ -- Rubio's Fresh Mexican Grill (Nasdaq: RUBO - News) announced it has introduced Lettuce Tacos(SM). The new lower carb -- only 7 net grams carbohydrates -- Lettuce Tacos will join the rest of Rubio's delicious HealthMex® creations that guests have been enjoying since 1997 with less fat, less calories and now, less carbohydrates. Rubio's will debut their new Lettuce Tacos in 105 of its California locations on February 3rd and be the first major quick-casual Mexican chain to offer such fare that's lower in carbs.
With Rubio's Lettuce Tacos, a total serving size of three lettuce tacos is only 7 net carbs. The new offering includes three large crispy leaves of iceberg lettuce and guests build-their-own tacos with either chargrilled chicken or grilled carne asada, plus handmade guacamole, grated cheese and hand-made salsa fresca. A plate of three Lettuce Tacos and fresh sides will be available for just $5.99.
"Since the debut of our HealthMex menu in 1997, Rubio's has been a leader in offering healthful options," said Sheri Miksa, Rubio's president and chief operating officer. She added, "With Lettuce Tacos, we are able to offer our guests sizeable portions with low net carbs complete with the Baja-style flavor they expect from Rubio's."
In 1997, Rubio's introduced their HealthMex menu, a full line of salads, burritos and tacos prepared to have 20%, or less of calories from fat. "We were founded on healthy, grilled fresh food and we continue our commitment to freshness and accommodating our guests on any kind of diet," says Ralph Rubio, Rubio's founder and chief executive officer. "Letting guests make their own diet decisions is easy at Rubio's," he continued. "They can carbo-load, cut the calories, go lower in fat, or decrease their carb intake ... we give guests plenty of delicious decisions to eat well!"
About Rubio's® Fresh Mexican Grill
Rubio's Fresh Mexican Grill is the flavor leader in the high quality quick-casual Mexican grill restaurant segment. Bold, distinct, savory Baja-inspired seasonings are the hallmark of the Rubio's Fresh Mexican Grill palate. Rubio's serves a range of flavorful foods including the "World Famous Fish Taco," as well as chargrilled chicken and carne asada. The cornerstone of Rubio's success is its seafood products that include lobster, shrimp and grilled mahi mahi. Menu items include burritos, salads and bowls, tacos and quesadillas as well as Mexican beer and margaritas in most locations. A full line of lower-calorie, lower-fat, and lower-carb, HealthMex products complete the menu. Each restaurant design is reminiscent of Baja, Mexico's relaxed, warm and inviting atmosphere. Headquartered in Carlsbad, Calif., Rubio's operates, licenses or franchises 149 restaurants in California, Arizona, Oregon, Colorado, Utah and Nevada. More information can be found at http://www.rubios.com .
--------------------------------------------------------------------------------
Source: Rubio's Fresh Mexican Grill
Thursday January 29, 1:56 pm ET
Lettuce Tacos - the Recipe Is Simple, the Flavor Is Huge, and the Carbs Are Low!
CARLSBAD, Calif., Jan. 29 /PRNewswire-FirstCall/ -- Rubio's Fresh Mexican Grill (Nasdaq: RUBO - News) announced it has introduced Lettuce Tacos(SM). The new lower carb -- only 7 net grams carbohydrates -- Lettuce Tacos will join the rest of Rubio's delicious HealthMex® creations that guests have been enjoying since 1997 with less fat, less calories and now, less carbohydrates. Rubio's will debut their new Lettuce Tacos in 105 of its California locations on February 3rd and be the first major quick-casual Mexican chain to offer such fare that's lower in carbs.
With Rubio's Lettuce Tacos, a total serving size of three lettuce tacos is only 7 net carbs. The new offering includes three large crispy leaves of iceberg lettuce and guests build-their-own tacos with either chargrilled chicken or grilled carne asada, plus handmade guacamole, grated cheese and hand-made salsa fresca. A plate of three Lettuce Tacos and fresh sides will be available for just $5.99.
"Since the debut of our HealthMex menu in 1997, Rubio's has been a leader in offering healthful options," said Sheri Miksa, Rubio's president and chief operating officer. She added, "With Lettuce Tacos, we are able to offer our guests sizeable portions with low net carbs complete with the Baja-style flavor they expect from Rubio's."
In 1997, Rubio's introduced their HealthMex menu, a full line of salads, burritos and tacos prepared to have 20%, or less of calories from fat. "We were founded on healthy, grilled fresh food and we continue our commitment to freshness and accommodating our guests on any kind of diet," says Ralph Rubio, Rubio's founder and chief executive officer. "Letting guests make their own diet decisions is easy at Rubio's," he continued. "They can carbo-load, cut the calories, go lower in fat, or decrease their carb intake ... we give guests plenty of delicious decisions to eat well!"
About Rubio's® Fresh Mexican Grill
Rubio's Fresh Mexican Grill is the flavor leader in the high quality quick-casual Mexican grill restaurant segment. Bold, distinct, savory Baja-inspired seasonings are the hallmark of the Rubio's Fresh Mexican Grill palate. Rubio's serves a range of flavorful foods including the "World Famous Fish Taco," as well as chargrilled chicken and carne asada. The cornerstone of Rubio's success is its seafood products that include lobster, shrimp and grilled mahi mahi. Menu items include burritos, salads and bowls, tacos and quesadillas as well as Mexican beer and margaritas in most locations. A full line of lower-calorie, lower-fat, and lower-carb, HealthMex products complete the menu. Each restaurant design is reminiscent of Baja, Mexico's relaxed, warm and inviting atmosphere. Headquartered in Carlsbad, Calif., Rubio's operates, licenses or franchises 149 restaurants in California, Arizona, Oregon, Colorado, Utah and Nevada. More information can be found at http://www.rubios.com .
--------------------------------------------------------------------------------
Source: Rubio's Fresh Mexican Grill
. 
Comment