Addicted to Sweets? The Cephalic Phase Insulin Response

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For some folks artificial sweeteners and regular sugar can trigger something called the "cephalic phase insulin response". Basically, the sweet taste alone will cause you to release insulin. The insulin will grab any bit of sugar you might have floating around in your blood. When you blood sugar dips below a certain point, it triggers your brain to feel hunger or cravings.

This is results in a vicious cycle: the more you eat or drink of the artificial sweetener the more insulin you'll release so the hungrier you'll feel and the more you'll want/need to eat. That's why some people can't stop drinking can after can of diet soda: satisfying their sweet tooth only makes them want more. This can happen with any artificial sweetener.

http://bestlowcarbs.com/article1082.html

http://www.extique.com/askrob5-3.htm

This is why the ADBB moderators and old-timers strongly advise everyone to kill that sweet tooth during Induction. Starve that sweet tooth and you'll be in control of the food, rather than the food be in control of you.