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Atkins Nutritionals out of bankruptcy
By DAVID B. CARUSO
Associated Press Writer
January 10, 2006, 1:23 PM EST
NEW YORK -- Atkins Nutritionals has emerged from bankruptcy with a revised business model that hinges less on the popularity of the low-carb diet espoused by its founder.
The company said it isn't abandoning the legacy of the late diet guru Dr. Robert C. Atkins, who taught that people should eat foods rich in protein and limit their intake of carbohydrates.
But with the anti-carb craze waning, the company is no longer publishing books about the Atkins diet and has jettisoned almost all of a once-broad product line that included low-carb bread, bagels, pasta, cookies and cheesecake.
Its new sole focus is selling Atkins Advantage protein bars and shakes, which have been around since 1997, but have been recently reformulated to taste better, said chief executive officer Mark S. Rodriguez.
"We have put all our energy and focus on improving their appearance, taste and overall quality," he said.
Keeping with the Atkins tradition, the Advantage bars are low on carbs and calories, high in fiber, have more protein than a standard PowerBar (a snack marketed to marathoners) and as much saturated fat as a Snickers chocolate bar (perhaps a bigger attraction for couch potatoes).
Founded in 1989 and based in Ronkonkoma, N.Y., Atkins Nutritionals spent five months in bankruptcy protection, trimming $300 million in debt. The company filed papers ending court supervision of the company Tuesday. It emerges with its debt at $110 million.
Atkins Nutritionals said it has also streamlined operations, improved delivery times and cut costs by trimming the number of products it offers from 340 to 60 and its number of contract manufacturers from 34 to six.
Robert Atkins died in 2003, at age 72, after a fall on an icy sidewalk.
He began promoting his diet emphasizing foods like meat and eggs over bread and fruit in 1972. At the time, it was assailed by the American Medical Association as potentially dangerous, but it nevertheless sparked a craze in the 1990s, and was later partially vindicated by studies showing that people on the diet lost weight without compromising their health.
By DAVID B. CARUSO
Associated Press Writer
January 10, 2006, 1:23 PM EST
NEW YORK -- Atkins Nutritionals has emerged from bankruptcy with a revised business model that hinges less on the popularity of the low-carb diet espoused by its founder.
The company said it isn't abandoning the legacy of the late diet guru Dr. Robert C. Atkins, who taught that people should eat foods rich in protein and limit their intake of carbohydrates.
But with the anti-carb craze waning, the company is no longer publishing books about the Atkins diet and has jettisoned almost all of a once-broad product line that included low-carb bread, bagels, pasta, cookies and cheesecake.
Its new sole focus is selling Atkins Advantage protein bars and shakes, which have been around since 1997, but have been recently reformulated to taste better, said chief executive officer Mark S. Rodriguez.
"We have put all our energy and focus on improving their appearance, taste and overall quality," he said.
Keeping with the Atkins tradition, the Advantage bars are low on carbs and calories, high in fiber, have more protein than a standard PowerBar (a snack marketed to marathoners) and as much saturated fat as a Snickers chocolate bar (perhaps a bigger attraction for couch potatoes).
Founded in 1989 and based in Ronkonkoma, N.Y., Atkins Nutritionals spent five months in bankruptcy protection, trimming $300 million in debt. The company filed papers ending court supervision of the company Tuesday. It emerges with its debt at $110 million.
Atkins Nutritionals said it has also streamlined operations, improved delivery times and cut costs by trimming the number of products it offers from 340 to 60 and its number of contract manufacturers from 34 to six.
Robert Atkins died in 2003, at age 72, after a fall on an icy sidewalk.
He began promoting his diet emphasizing foods like meat and eggs over bread and fruit in 1972. At the time, it was assailed by the American Medical Association as potentially dangerous, but it nevertheless sparked a craze in the 1990s, and was later partially vindicated by studies showing that people on the diet lost weight without compromising their health.
I'm so glad I already have a copy of DANDR!!!
/ GW 110
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