False Advertising

[tr87526]

I'm into my 4th week of atkins and doing well. I bought some Atkins Advantage Bars because they only contain 3 carbs according to the label on the box.

I just ate one and went to record the nutritional facts in my food log. Low and behold, what did I discover?? 16g of carbs per BAR!!!!

Don't give me that crap that 13 of them don't really count. 16 is 16, period.

Very disappointed - blew my carb limit for the day

[Desertthorn]

Re: False Advertising

That is one of the big reasons we do not recommend eating bars or any of that Atkins Junk food. (Including shakes) The label means that they only have 3 NET carbs, because they are not counting the sugar alcohols. The problem with that is that many folks can't tolerate the sugar alcohols......

[matawguro]

Re: False Advertising

I was going to post to say that Atkins Nutritionals uses the Net Atkins Count which differs from the Net Carbs we use.

Thomas Wolever, PhD, MD, a respected researcher and expert on the glycemic index and carbohydrate metabolism, spent three years developing the Net Atkins Count program. One-hundred-fifty Atkins products were tested on 10 people to identify their exact blood-glucose response. In the process, Wolever and his colleagues discovered more specifically how the protein, fiber and fat content of foods impact their glycemic response. This method is more precise than the net carb count, and, according to Collette Heimowitz, vice president of education and research for Atkins, substantiates the low GI impact of Atkins products and confirms the accuracy of the Atkins net carb labeling.


All of the Atkins products have been tested using this new technology. If the old net carb content doesn't match the newer glycemic ranking, the product will be relabeled, reformulated or discontinued. For example, a presliced plain Atkins Bakery Ready-to-Eat Bagel contained 7 grams of net carbs, but only 3.7 grams using the new system. This product has been relabeled to show 4 grams Net Atkins Count. On the other hand, the Atkins Endulge Caramel Nut Chew had 2 grams net carbs but 6.1 grams in the new testing. The product is being reformulated so that it will still contain only 2 grams Net Atkins Count.

However, when I went to the the site, it looks like they changed the packaging yet again. They used to show the Net Atkins Count in a small seal on the package. Now it seems they've dropped the Net Atkins Count label, but kept the number and using that as Net Carbs.